ON THE ROCKS
cocktail Fundamentals
Strategy / Development / Production
Strategy / Development / Production
We collaborated with acclaimed bar man Alex Day to create a ten episode interactive video series that allows the viewer to be guided through the making of each signature cocktail.
Each episode is broken into chapters based on the steps of the recipe and would progress based on the completion of each step. This series was the first cocktail based recipe series for Yummly Pro’s premium service.