LIQUID GOLD
The Possibilities of Honey
Strategy / Concept / Development / Production
Possibilities of Honey is the pilot episode from KitchenAid’s foray into non-branded content. Each episode in this series takes you on a curated journey through the life cycle of an ingredient — from its origin state to a vital component in a culinary creation.
The episode is broken into three different chapters that each serve an important role in the honey process. We begin with beekeeping in Hawaii before moving to blending honey in Colorado and culminating at a boutique meadery in Northern California.
Each chapter is further experienced with our Explored series. The chapters go from being part of a larger process in the hero episode to diving into each subject’s rich storylines in stand alone mini episodes. This gives the viewer an opportunity to get to know the people behind the process a little better.
