Idea Farmer - Reel

This content overview provides a glimpse into some of the stories that we love to tell and the brands we partner with to bring them to life.

KITCHENAID - MINI MOMENTS HERO FILM

Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion. This award winning film aired in movie theaters, broadcast, experiential, and digital platforms around the globe.

MINI MOMENTS - GLOBAL AMBASSADOR EPISODES

The Hero Film was a culmination of the global episodes we created. We tapped into a collection of some of the world's most influential food and lifestyle influencers to create, we showed that regardless of where you live, #MiniMoments are all around.

Hong Kong

New York City

London

Berlin

Paris

Sydney

CAPTURING EVEREST

The Emmy Award winning documentary series Capturing Everest was produced by our head of production Matthew Forrest. The co-production with Sports Illustrated is the first bottom-to-top climb of the world's highest mountain depicted in virtual reality. The groundbreaking VR expedition features inspiring climbers, including a female cancer survivor, the son of the first American to summit the mountain and a 25-time Ironman seeking to become the first American amputee to reach the peak.  View the official 360 degree experience here.

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Talent Driven Branded Content

This branded content is talent driven “infotainment” that is educational from a product awareness standpoint while being guided by a humanistic approach.

Hyperloop One

KitchenAid: Cold Brew Profile

World Surf League x Beachwaver

CUE Health