Flexing Our Muscles
College Ambassador Program
Strategy / Branding / Digital / Experiential
MUSCLE MILK TASKED US WITH STRENGTHENING AND GROWING THEIR COLLEGE AMBASSADOR PROGRAM INTERNALLY, AS WELL AS DEVELOPING CONSUMER ACTIVATIONS THAT BROUGHT THE BRAND TO LIFE ON AND AROUND CAMPUS.
Ambassador Hub
We connected ambassadors and other Muscle Milk team members through a custom built intranet, musclemilkcollege.com. Through this intranet, ambassadors were given the ability to upload event recaps, review the latest brand & product information, exchange learnings, stay up-to-date on the latest brand happenings, and more. To encourage site usage, we leveraged the ambassadors’ competitive nature and gamified the hub, allowing users to earn points and badges for performing different actions and tasks on the site.
Ambassador Manager
Throughout the process our team acted as the collegiate program’s manager, which entailed daily coaching and providing guidance to the ambassadors, reporting their individual performance, crafting blog posts for the hub, as well as developing fresh recruitment tactics to attract candidates across 45+ major universities.
