KITCHENAID - MINI MOMENTS HERO FILM
Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion. This award winning film aired in movie theaters, broadcast, experiential, and digital platforms around the globe.
MINI MOMENTS - GLOBAL AMBASSADOR EPISODES
The Hero Film was a culmination of the global episodes we created. We tapped into a collection of some of the world's most influential food and lifestyle influencers to create, we showed that regardless of where you live, #MiniMoments are all around.
New York City
We collaborated with acclaimed Writer/Director Liz Goldwyn to create a film that truly embodies the brand. Set in the world of a sixteen year old girl from London as she documents her first adventure to Los Angeles in her diary, the film seamlessly integrates 10 pieces from the fashion collection into the story in an organic manner. This fashion film premiered at London’s fashion week and was featured in film festivals around the world.
KITCHENAID’S COFFEE COLLECTION HERO FILM
Following the success of the Mini Moments campaign we then traveled to five countries across three continents, profiling a diverse array of captivating artisans to showcase how amazing coffee fuels their unique lifestyles. While each takes and makes their coffee a different way, all have a unique point of view that allows them to highlight different product features and benefits, from the design and materials to the simply flavorful results. We launched the campaign with a hero film that combines each product and personality, then rolled out each deep dive profile.
COFFEE COLLECTION - GLOBAL AMBASSADOR EPISODES