Idea Farmer - Reel
This content overview provides a glimpse into some of the stories that we love to tell and the brands we partner with to bring them to life.
KITCHENAID - MINI MOMENTS HERO FILM
Via a montage of moments, we progressed through an entire day featuring the mixer with a variety of personas in environments around the globe. From pre-dawn baking and weekend brunch, to cocktail hours, and celebratory desserts — we introduced the Artisan Mini as the perfect culinary companion. This award winning film aired in movie theaters, broadcast, experiential, and digital platforms around the globe.
MINI MOMENTS - GLOBAL AMBASSADOR EPISODES
The Hero Film was a culmination of the global episodes we created. We tapped into a collection of some of the world's most influential food and lifestyle influencers to create, we showed that regardless of where you live, #MiniMoments are all around.
New York City
The Emmy Award winning documentary series Capturing Everest was produced by our head of production Matthew Forrest. The co-production with Sports Illustrated is the first bottom-to-top climb of the world's highest mountain depicted in virtual reality. The groundbreaking VR expedition features inspiring climbers, including a female cancer survivor, the son of the first American to summit the mountain and a 25-time Ironman seeking to become the first American amputee to reach the peak. View the official 360 degree experience here.
Talent Driven Branded Content
This branded content is talent driven “infotainment” that is educational from a product awareness standpoint while being guided by a humanistic approach.
KitchenAid: Cold Brew Profile
World Surf League x Beachwaver